Calvin Ayre's pioneering success in online gaming and the enormous Bodog brand equity was leveraged in 2005 with the creation of Bodog Brand, the unique branded venture capital and brand extension model that has never been duplicated in the online entertainment space.

Born to humble beginnings on a farm in Lloydminster, Saskatchewan, Ayre founded online gaming giant Bodog with just $10,000 in 1994.  Since then, the brand has experienced a meteoric rise, evolving from a small online gaming startup into a powerful, multi-faceted global entertainment and lifestyle brand.

The ambitious entrepreneur has appeared on programs such as BNN, VH1, Extra, Careers TV and CNBC and was named one of Star Magazine's "Most Eligible Billionaire Bachelors" and one of People Magazine's "Hottest Bachelors". "Being named one of Star's most eligible billionaire bachelors and one of People's hottest bachelors has been great for the reputation," says Ayre. 

Calvin's pioneering success in online gaming was leveraged in 2005 BodogBrand.com was created, and when it then licensed its brand to partners in areas like television and music. These brand licensees signed artists like legendary hip-hop act Wu-Tang Clan, and produced of some of the largest events in mixed martial arts history. In fact, Bodog Fight: Clash of the Nations drew a sold-out crowd to St. Petersburg's Ice Palace, an audience that included Russian President Vladimir Putin who invited Ayre and the Bodog fighters back to his residence after the event. 

Ayre is also a committed philanthropist, donating countless hours and dollars to the Calvin Ayre Foundation, which, among other things, focuses on global issues such as the environment, improving the health and educational conditions of under-privileged children and fighting the horrors of bear bile farming and evils of animal cruelty. 

Calvin remains actively involved in BodogBrand.com’ assessment of prospective licensee partners.  Currently, he is working on putting up an on-line gaming industry tablog which includes news about the industry in line with his lifestyle and personal opinions.